From Revenue, Gross Profit, Net Profit, ROI and CAC to MOQ, Lead Time, LC, DP, DA, FOB and CIF — each concept is explained in a simple, practical way with formulas, real-world examples, and business checks to help you apply the knowledge to your own business.

What's inside

  • Finance & Cash Flow — Revenue, Gross Profit, Net Profit, ROI, CAC
  • Marketing & Customer Relations essentials
  • Growth & Scalability concepts
  • Order Management — MOQ, Lead Time and more
  • International Trade — LC, DP, DA, FOB, CIF
  • A Quick Reference section and Self-Check Workbook

Learn the language. Understand the numbers. Make smarter business decisions.

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